The Best Time To Post On Instagram

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By Ikram Ullah

There are a bunch of misconceptions about Instagram. Want to understand how the Instagram algorithm works? Once you do, are you looking to conquer it? We want to shed more light on the best time to post on Instagram for your business through this post.

Over the last few years, Instagram popularity sky-rocketed, because of which it might become difficult for you to share visible posts on this platform. You might have come across the majority of your friends and family posts on your feed, rather than the sponsored business posts with links being visible. The sole reason is that Instagram pays less importance to business posts that feature links because it will take the users away from the Instagram app.

So, promoting your brand on Instagram is not a piece of cake; however, it is not hard either. But, businesses are required to play a well-planned game in order to succeed and reach their target audience.

Is There Actually The Best Time To Post on Instagram?

Yes, absolutely! You can witness astounding outcomes if you know the best time to post for your brand/industry. However, there are many factors for an Instagram video editor to give a definite answer to this question, that includes:

  • The type of post; regular, reel, story, post, or live
  • The goal of your post
  • Time and Day of the week
  • Lifestyle and preferences of your followers
  • Signals used by the Instagram algorithm

How to Find the Best Time to Post on Instagram?

Finding the best time to post through an Instagram video editor can be chaotic. If you think there is a specific time to reap the benefits while posting on this platform, we want to let you know that many variables need to be considered based on your audience insights.

An appropriate set of guidelines can help your content get discovered and stay on top in your specific niche. However, you need to execute an Instagram marketing strategy that will drive growth for your business, tailored specifically for your potential clients.

Once you are able to fetch deep audience data, you will be able to build the marketing strategy. Want to implement such a strategy in your niche? The question here is how to extract your audience insights to see when they are most active? You will be able to do that by checking Instagram insights.

Instagram insights allow you to know the nitty-gritty of the reachability of your posts. It also enables you to check; what type of audience is viewing your content, the location of the majority of your viewers, and stats in the insights section, tailored to your account.

You will be able to access Instagram insights once you convert your personal Instagram profile to a business account. After you have switched it into a business profile, tap ‘Insights,’ then ‘Audience’, and click the ‘Followers’ section. It will show you how many of your followers and what days your audience was online at a particular time.

How to Find the Best Time to Post on Instagram for your Industry

Primarily, there are 5 factors that you need to consider while posting any promotional content for your brand:

  1. When your brand is most relevant for your target audience after identifying the best times for your content
  2. Analysing your findings to figure out when your majority of the followers are active on the platform
  3. Hypothesise what type of content is suitable for those times
  4. Plan a schedule to test your hypothesis

Best Time To Post on Instagram By Day of Week

As of February 2022, 200+ million users have registered Instagram accounts and are actively participating in the photo-sharing and editing app.

Undoubtedly, people spend enormous time on this app, more than Facebook and Twitter. You might be glad to know that active Instagram users in India have doubled since the last year, 2021.

While discovering the best time to post for Instagram is unique depending upon your brand, products you are dealing in, and your target audience. However, certain times have been correlated with increased Instagram engagement in India.

Our experts conducted the ultimate Instagram engagement test and found out as follows:

  • Friday: 5 am, 1 pm, and 3 pm
  • Saturday: 11 am, 7 pm, and 8 pm
  • Sunday: 7 am, 8 am, and 4 pm
  • Monday: 6 am, 10 am, and 10 pm
  • Tuesday: 2 am, 4 am, and 9 am
  • Wednesday: 7 am, 8 am and 11 pm
  • Thursday: 9 am, 7 pm, and 12 pm

Best Time To Post on Instagram By Industry

Vertical Best time Second best time Best Day Worst Day
Healthcare Sunday

8-9 am



5-8 pm

Mon & Tues Saturday
Travel & Tourism Thursday

7 am

Monday 11am-3pm Thursday Saturday and Sunday
Education Friday

4-5 am

Thursday 2 pm Friday Sunday
Hospitality Wednesday

12 pm

Thursday 3-4 pm;

Friday 8am-12pm

Restaurants Monday

9 am -1 pm

 Wednesday 2 pm – 4 pm Monday Saturday
Nonprofit Wednesday


 Friday 8 pm- 10 pm Wednesday Sunday
Media Tuesday

1-5 pm

Wednesday 11 am

Thurs 8-9 am

Tues, Weds, Thurs Sunday
Tech Monday

10-11 am

2-5pm; 8pm

Tues 10am-1pm

Thursday 12 pm

Friday 11 am

Monday Su    Sunday


List of popular Tools To Schedule your Instagram Post

  1. SproutSocial

Unlike other tools, the tool is best known for following a traditional approach. Primarily, it schedules posts for your brand while the audience engagement is high. The best time to post on SproutSocial is from 11 am to 12 pm on Tuesday.

  1. ExpertVoice

The platform is mainly aligned with Later’s data and the best time to post through ExpertVoice is from 9 am to 5 pm on Wednesday.

  1. Later

The best time to schedule your post through this platform is from 3 am to 6 am on Sunday. This tool is based on a study of 35M posts, excluding Reels.

Other factors to optimise the best time to post on Instagram includes the following:

  • The type of posts that work best for you; could be Reels, Posts, or Stories
  • Take care of the time zone differences
  • Know your potential audience
  • Pay heed to engagement patterns you noticed
  • Use appropriate Hashtags extensively
  • Post at least two image carousel

Final Words

Getting to know the best time to post on Instagram will be a game-changer for your business. However, it is imperative to analyze when our followers are online and predominantly engaged.


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